All posts from
October 2012

Orchestrated Content: A Cross-Disciplinary Approach

Next up: content choreography.

“In recent months, colleagues and I at Razorfish have been interested in a somewhat related effort to situate the practice and define how it gets things done. We have been looking at the discipline from a broader viewpoint, from the perspective of how content strategy abuts, intersects with, and influences other disciplines. We have proposed an approach to content that we call ‘Orchestrated Content’. Rather than focus on how content strategists work within their own discipline, phase by phase through the duration of a project, we look at how our practice is deeply interwoven with many other practices and plot out how content strategy functions across disciplines. We embrace the inevitably porous nature of the practice and highlight its role in tying together the larger strategy of transforming businesses.”

(Michael Barnwell ~ Scatter/Gather Razorfish)

The Experience is the Product

Product, service, platform, ecosystem, and experience. All the way.

“(…) Service Design is about creating meaningful experiences and meaningful interactions – for and with the customers. It’s not about the products itself anymore (their features can easily be replicated) it’s about differentiating products by creating new ideas and emotional interconnections.”

(Pedro Custódio a.k.a. @pedrocustodio ~ NEXT Berlin)

Service design and economic crisis

My 10cc: “Crisis, what crisis?”.

“Service design is human-centered and this has led to users actively taking part in the design process co-creating the service. This co-creation is one of the most important reasons why service design can have such a big impact on mobilization of citizens. Including the citizens in the creation or improvement of a service or process that aims at improving their everyday experiences helps, in addition to creating a better experience for them, remove users’ hesitations or inhibitions regarding adopting the service.”

(Nelly Trakidou a.k.a. @NellyTrakidou)

Substituting Information for Interaction: A Framework for Personalization in Service Encounters and Service Systems (.pdf)

Some new in-depth Glushko thinking.

“The service design literature contrasts information-intensive and experience-intensive domains and applications and makes proposals for different design methods that are most appropriate for each. This distinction seems sensible and useful when we contrast financial accounting with visits to Disneyland, but it begs some crucial design decisions for services nearer the middle of what is probably better viewed as a continuous design space. So instead of design principles or methods that assume a clear distinction, we propose to frame design decisions in ways that highlight the range of choices on the continuum between information-intensive and experience-intensive variations of a service system. We propose “substituting information for interaction” as this unifying concept in service system design. Interesting design choices arise in contexts where information accumulates through customer interactions and value can be created if the service provider can capture, analyze, and retrieve information about those interactions and the explicit or implied preferences in them. Here the degree to which the service provider can substitute information for interaction depends on the richness of the provider’s customer model to predict his next interaction or information need.”

(Robert J. Glushko and Karen Nomorosa)

It’s all about the experience!

Digital agencies (also) discover experience design.

“The role of a business now is to orchestrate such experiences for its customers, in such a way that the memory itself becomes part of the product – the experience.”

(Hyper Island)

Content Strategy for Decision Makers: Connecting the dots between business, brand, and benefits

Content strategy 101 for people with a lot on their minds.

“If we were to sum up the mandate of a content strategy in a single phrase, it would be this: understand the gap between your user experience and your customers’ needs, and fix it.”

(Rahel Bailie and Noz Urbina ~ CS for Decision Makers)

Behavior Design Bootcamp with Stanford’s Dr. BJ Fogg

Buzzword galore.

“(…) it makes sense now to call attention to the distinction between Dr. Fogg’s Behavior Theory – the emerging discipline of behavior design – and the widening concept of design thinking. In my mind, both occupy some similar space but are not mutually exclusive or competing thought architectures. BJ and I briefly discussed how design thinking and behavior design relate to one another, and he admittedly has not arrived at a definitive relationship, though he believes they are complimentary. I’m hopeful Dr. Fogg is willing to have an ongoing conversation with me about their relationship, and work with the design community to develop a framework in which behavior design and design thinking can be successfully leveraged together. Held in comparison, behavior design fits quite nicely into the larger Design Thinking or Human Centered Design process, and can be employed with great effect as part of a design thinker’s arsenal.”

(Ryan Wynia a.k.a. @ryanwynia ~ Technori)

Designing for the Sense of Touch: A New Frontier for Design

Touchy feely.

“Camille Moussette explores how interaction designers can leverage and embrace the sense of touch to develop interfaces and experiences that go beyond traditional visual and form-based aesthetics.”

(Science Daily) ~ courtesy of jeroenspiering

User Experience is Not Just Design, It’s the Key to Innovation and Growth

It’s Garrett, not Garret.

“It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.”

(Brain Solis)

Ditch Traditional Wireframes

Some still think they have value.

“Wireframes have played an increasingly leading role in the modern Web development process. They provide a simple way of validating user interface and layout and are cheaper and faster to produce than a final visual comp. However, most of the methods and techniques used to create them are far from being efficient, contradicting the principles and values that made wireframing useful in first place. While this article is not about getting rid of the wireframing process itself, now is a good time for questioning and improving some of the materials and deliverables that have become de facto standards in the UX field. To make this point clear, let’s do a quick review of the types of wireframes commonly used.”

(Sergio Nouvel a.k.a. @shesho ~ UX magazine)

The end for keyboards and mice?

You ain’t seen nothing yet.

“Apple’s iPhone and its rivals may have introduced touchscreens to the masses, but now a raft of technologies promise to change the way we interact with computers forever.”

(Paul Rubens ~ BBC)

Breaking Design Principles on Purpose

Rules and exceptions.

“Rules. They keep our designs clean, consistent, aligned, and focused. The core principles upon which good design is built are absolutely essential to the education of any designer. The great thing about design rules though is that they can and should be broken, granted that you know what you’re doing. Read on to see some examples of effectively breaking design principles in order to improve a project.”

(Jason Gross a.k.a. @JasonAGross ~ Design Shack)

The Diagram of Information Visualization

Even business graphics is on the horizon. And that’s not clipart in PPTs.

“In the last ten years, the area of Information Visualization has witnessed an exponential increase in its popularity. Diagrammatic reasoning and visual epistemology are becoming readily accepted methods of research in many academic domains. Concurrently, information graphics and Infovis have grabbed the attention of a larger mainstream audience.”

(Parsons Journal for Information Mapping Volume IV, Issue 4)

The Importance of Knowing User Intent

Do you know what you want? I don’t.

“Users don’t always know exactly what they want. Sometimes they know only that they want help figuring out what they want. This makes figuring out user intent particularly challenging for marketers and product manufacturers.”

(Jordan Julien a.k.a. @thejordanrules ~ UXmatters)

UX design for startups: The age of user experience design

Startups being the fertile ground for UX design. That’s ‘users’ as in ‘customers’.

“Like many of my contemporary UX Design peers, I started my career as a so-called usability specialist. Fascinated by ergonomics and cognitive science, I was working to make sure users were able to actually use interfaces. Armed with user research, heuristics and a little bit of prototyping, I was trying to find my place in the ‘developer-oriented’ world. This wasn’t easy.”

(Marcin Treder a.k.a. @uxpin ~ NET Magazine)

The Catch Behind Design Thinking

Has Design Thinking lost its glory?

“Connecting design thinking with the broader context of problem solving has lead to the growth of two equally harmful myths: the guru designer and practice as a process, emphasizing on subjectivity or linearity where empathy, empowerment and divergent thinking are needed. Design thinking isn’t saving the world or revolutionizing business, for sure, mostly because of these two illusory paths.”

(Thierry de Baillon a.k.a. @tdebaillon ~ DeBaillon)

User Experience v. Customer Experience

Here we go again. DTDT, re-framed as “what came first”.

“Customer experience is always a little tricky to explain. It’s just so darn big. What doesn’t it cover (not much) and who is responsible (good question). Often, customer experience is translated into user experience – the front-end digital experience of users.”

(360 connext)

Bring Mockups to Life with Real Content

Content, the 80-90% driver of transformational user experiences.

“How do you create the perfect pitch for your new product or service? With a bunch of screens filled with Lorem ipsum? We don’t think so! Here we share our experiences creating mockups for some tough presentations.”

(Antun Debak a.k.a. @adebak ~ UX Passion)