All posts from
September 2015

Stepping up: UX in the enterprise

Enterprise UX or UX in the enterprise. Two perspectives to closely take on.

“The primary challenges with UX result directly from the enterprise’s need for flexibility and scale. While most enterprise projects are large and complex, the actual number of design professionals needed to be effective is small relative to the overall staff. Also, the projects themselves fluctuate in volume and type of activity throughout the project lifecycle.”

Anton Baturan a.k.a. @AntonijeBaturan ~ User Experience

UX strategy: Fad or new world order?

Whenever something gets real, people start to ask for ‘strategy’. Without any vision. Where are the UX (design) visionaries?

“A big part of this change is a growing awareness of design outside of our field, partially due to the design profession’s efforts to educate others. Only 10 years ago a business magazine called to interview me about these strange positions we were hiring for that required having a deep sense of empathy and an ability to collaborate with others to design innovative solutions. That same magazine now has a regular design feature. It’s my belief that coverage in popular media, including books, articles, and blog posts highlighting what designers really do and how that adds value, has significantly helped the profession grow.”

Jon Innes a.k.a. /innesjon | @innes_jon ~ UX Magazine

Towards a definition of serendipity in information behaviour

Finding something unexpected and very relevant is a moment of wow!

“Serendipitous or accidental discovery of information has often been neglected in information behaviour models, which tend to focus on information seeking, a more goal-directed behaviour. (…) By including serendipity in information behaviour models, the frameworks arrived at should help further research in this area. A working definition of serendipity in information behaviour is a starting point for other researchers to investigate related questions in the area.”

Naresh Kumar Agarwal ~ Information Research Vol. 20.3

UX and CX: Maximize the value of your user experience team

It’s getting picked-up more and more. The fraternal twins of CX and UX.

“In this post, I’ll present an approach for unifying CX and UX processes and teams by mapping research insights to a consistent enterprise view of customers and users; and linking research findings to measurable results.”

John Ticer a.k.a. /john-ticer | @jtticer ~ Core77

The design firm is (walking) dead, but design could’t be more alive

Design is finding new territories to prosper. The design firm losts its monopoly.

“I share the belief that design thinking needs to be ingrained in every business we deal with as human beings. Next time you walk around your neighborhood, just take a moment to notice the small service stores, shops and restaurants you depend on to live your daily life. Most of them are not benefiting from service design. Most of them desperately need it.”

Tenny Pinheiro a.k.a. /tennydesign | @TennyDesign ~ Core77

Small CS: A shoestring approach to content strategy

Yes, you can start small, very small. With a strategy for your nano-content.

“There are hundreds of things that you can do with your website if you break things down. Those big examples – NPR, Boston Globe, Marriott – these are awesome examples for understanding the complexity in content strategy. They’re fantastic for seeing how big things can get.But we can make things smaller as well. And, I want to be really clear—I know somebody that works with Marriott. They have the same internal issues that any small business does. Everybody has some kind of content issue that makes it hard to get stuff done. We all have that. The big companies, the small companies. Large universities, small universities. Non-profit, for profit.”

Cory Vilhauer a.k.a. /mrvilhauer | @mrvilhauer ~ Eating Elephant

Timeless advice for becoming a player in the field of UX

Read, read, read. Think, think, think. Practice, practice, practice. Start all over.

“My story: I didn’t study UX. User experience wasn’t even close to a common term when I went to school, or college. I’m forty. I studied communication science. Turns out that was actually a pretty good foundation for what I do. Not primarily in the sense of giving me better tools and making me a better UX:er, but in the sense of giving me the terminology to better describe the usefulness of what I do and how it fits into the big picture of organizations.”

Per Axbom a.k.a. /axbom | @axbom ~ axbom

Customer experience architecture

How about information architecture connected to experience architecture.

“Service providers are continually reshaping their offering in response to changing customer needs and demands. As customer expectations change, businesses need to rethink the experiences they deliver. Meeting new demands does not only require delivery of the right propositions – it also requires developing broader capabilities around the needs of people, across the entire ecosystem.”

Melvin Brand Flu a.k.a. /brandflu | @MelvinBF ~ Livework Studio

Audience-based navigation: 5 reasons to avoid it

‘Mutual exclusive’ sounds like taxonomy thinking. There’s one best to organize stuff.

“Role-based IAs increase cognitive effort and user anxiety. Clear language and mutually exclusive categories reduce the chance of harming the user experience.”

Katie W Sherwin a.k.a. /katiewsherwin | @kwsherwin ~ Nielsen Norman Group

UX generalists or specialists?

If information architects, interaction designers and user researchers are UX specialists, what’s a UX designer?

“I might be the ideal person to answer this question. Over the last 15 years, I’ve had the unusual experience of starting out as a UX design generalist, becoming a user research specialist, and again becoming a UX design generalist. In this column, I’ll discuss the advantages and disadvantages of generalization and specialization for UX professionals and the companies that hire them.”

(Jim Ross a.k.a. @anotheruxguy ~ UXmatters)

Hey designers: Stop being an afterthought

Icing on the cake or lipstick on a pig.

“There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference.”

(Robert Hoekman Jra> a.k.a. @rhjr ~ Smashing Magazine)