“The other driver is the digital content revolution. While best-of-breed technical communication and training departments have been creating multi-channel outputs for years using a write-it-once, use-it-often strategy, traditional publishers haven’t felt the pressure to adopt this approach until the Kindle, smartphones, tablet computers – and of course, the iPad – changed consumer demand.”
An Interview with Ann Rockley, the “Mother of Content Strategy”
A mother, not thé mother. Who’s the father? Who’s the child?