“In a perfect world, companies would take a systematic approach to product design from their very first days. But, in reality, early product design efforts can be sporadic for various reasons – for instance, because a product must launch as soon as possible, there’s not enough money at the start, the user base must grow at the fastest rate possible, or the product idea changes constantly in trying to discover an effective business model. Why is this?”
Applied UX strategy: Maturity models
We have many maturity models, for usability (Nielsen), CX (Forrester) and now for UX.