What is the technical writer’s role in content marketing?
Switching labels or is technical communication now finally addressing a general audience?
“Technical writers should repurpose their information-rich content into content marketing deliverables that can be used to build relationships with potential audiences in the market. This content can help establish thought leadership, visibility, and trust with your audience so that when you start releasing and mentioning your 1.0 product, your audience adopts it.”
Tom Johnson a.k.a. @tomjohnson ~ I’d rather be writing
Is Technical Writing part of UX?
TechComm being the mother of all web content design and creation.
“Technical communications is an inherent part of user experience. Anything that involves people interacting with something is inherently part of the user experience. (…) Content actually is the experience.”
(Janet M. Six ~ UXmatters) ★
How prototyping is replacing documentation
We seem to be still in the deliverable business.
“Creating a prototype as a final deliverable allows for greater interaction with the product and a deeper-level understanding of how the product is experienced. It can also easily be adopted for usability testing and iterated on quickly and efficiently to push out new versions. Prototyping is also an impactful way to present to your client. People know how to interact with products. Demonstrating interactions with a prototype helps to spark well-informed discussions with clients and can lead to better design more quickly.”
(Ian Schoen a.k.a. @icschoen ~ UX Magazine)
The death of technical writing: A two-part rant
So many in our field have a similar background of tech writing, communication or documentation. These document people became the page people when the web hit them. Now they move on to the content universe. Keep on moving…
“Since the internet bubble burst of those many years ago, we’ve seen some large software companies stick around, although usually a little smaller they once were. And we’ve seen a few upstart companies turn into similarly large behemoths. Those companies still hire technical writers, although even then they tend to have different names, and often different roles. And they also hire people with funny new job titles like content strategist.”
(Neal Kaplan a.k.a. @nealkaplan ~ Customers and Content)
The battle for the body field
Content chunck and design. XML revival?
“Richer, more flexible designs can coexist with the demands of multichannel publishing; future design changes can sidestep the laborious process of scrubbing old content blobs; and simpler, streamlined tools can help editors and authors produce better content faster. By combining the best of XML and structured web content, we can make the body field safe for future generations.”
(Jeff Eaton ~ A List Apart)
The psychology of digital content
Used to think in terms of perception, cognition and emotion when designing instructional software. L’histoire se… now it’s (digital) content.
“A cognitive effect is just a change in the mind of the audience. When we learn or are influenced or make a decision, there is a corresponding cognitive effect. Most of these are small and incremental. Some are breakthroughs. All things considered, breakthroughs are more relevant than small changes to our attitudes. The actual theory is quite a bit more complex than this, but we can gloss over that complexity for the time being.”
(James Mathewson ~ Writing for digital)
Why users can’t find answers in help
Help (F1), a concept from the distant past.
“Recording and slides of a presentation to STC Silicon Valley.”
(Tom Johnson a.k.a. @tomjohnson ~ I’d rather be writing)
The future is now: User experience drives technical communication
Great connection between two of my beloved disciplines and fields of practice.
“In the shorter term (say, the next two to four years), I think we’ll see some pretty obvious changes that have begun in certain places but have yet to enjoy a wider adoption.”
(Jacquie Samuels ~ TechWhirl)
The lady and the antelope: Suzanne Briet’s contribution to the French Documentation Movement
Remarkable woman in the Paul Otlet trajectory.
“During her thirty years at the Bibliothèque Nationale (BN), Suzanne Briet (1894-1989) made important theoretical, organizational, and institutional contributions to the documentation movement in France. This paper attempts to place her documentation work within the context of the far-reaching reform of French libraries, with special attention to the transformation of the BN. Like her colleagues in special libraries, Briet embraced modernity and science. However, because of her strong orientation toward humanistic scholarship, she viewed documentation service and bibliographic orientation as an enhancement rather than a rejection of the scholarly traditions of the national library. This paper will focus on her efforts to integrate the innovative ideas of the documentation movement into the practice of librarianship at the Bibliothèque Nationale.”
(Mary Niles Maack)
How the web designs information
Great insight into paper versus digital, online, Web, ‘what-have-you’. Now filter design included.
“On paper, information design is monolithic and paternalistic. It is all about static structures page layouts, indexes, tables of contents all specified by a supervising author. On the Web, information design is distributed and democratic. It is all about filters, about designing filters that work for you, and about designing content to work with the filters. (…) Content needs to be designed for the Web. The filters need to be designed for the content.”
(Mark Baker ~ Every Page Is One)
The evolution of technical communication
Information management and technical communication appear to be the parents of content strategy.
“Over the years technical communication has transitioned from a conventional author-reader engagement to a realm of social collaboration. Let’s take a look at how technical communication has progressed over time and the significant milestones along the way.”
(Monalisa Sen and Debarshi Gupta Biswas ~ tcworld)
Confab 2012: Thoughts and Reactions
Finally, somebody said it.
“I was one of about 5 technical writers among the 650 attendees, which is why I found it surprising to hear Kristina Halverson say, We can learn a lot from tech comm. Let me repeat that. We can learn a lot from tech comm.”
(Tom Johnson ~ I’d Rather Be Writing)
Content Modelling: A Master Skill
Data, information, or content modelling: entities, properties and relations. Stuff and structure.
“A content model is a powerful tool for fostering communication and aligning efforts between UX design, editorial, and technical resources on a project. By clearly defining the assembly model, the content types, and the content attributes, we can help make sure that the envisioned content strategy becomes a reality for the content creators. In my recent projects, I find that content modeling is more and more in demand. It’s a valuable skill for any content strategist, especially those that strive for mastery.”
(Rachel Lovinger a.k.a. @rlovinger ~ A List Apart)
Content strategy in technical communication
Also, content strategy can learn a whole lot from the field of Techical Communication.
“In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.”
The Strategic IA
A column is like a site. Great to start but a hell of a job (for most) to maintain it on a regular basis. As always, benefit of the doubt.
“This column explores the strategic aspects of information architecture and the tools to equip information architects for success. Topics will address the business, strategy, user experience, and implementation of strategic information architecture, including organizational, content management, and tactical considerations.”
(Andrea Ames and Alyson Riley ~ STC Intercom)
courtesy of keithinstone
STC: Content Strategy SIG
“The Content Strategy SIG is to be the STC home for members who are practitioners in this new space. The SIG is the forum in which to establish and develop the practice area of content strategy, particularly as it pertains to technical communication, to provide resources that prepare STC members wanting to transition to this as a career option, and to allow SIG members to support one another as practitioners as the field develops. Additionally, artifacts may be developed that allows practitioners to build a body of knowledge specifically pertaining to content strategy. The Content Strategy SIG was inaugurated in September 2009. As a new SIG, we are actively seeking members.” (Society for Technical Communication
) ~ dead-on-arrival
From DITA to VITA: Tracing Origins and Projecting the Future
“DITA would have you believe that you can single source your way into every possible deliverable. In reality, you’re just making potatoes in a few different ways (scalloped, mashed, boiled). You’re still giving the user potatoes. VITA is a multimodal approach, giving the user a full array of nutrition options, so to speak. It educates and informs by touching almost every sensory input.” (Tom Johnson
Content Strategy: A Roadmap for Technical Communicators
“(…) content strategy is more than a buzzword and goes above and beyond traditional project management or information architecture. Content strategy is a coordinated plan between the disciplines, which shows where an organization intends to put its content development efforts.” (Peg Mulligan
Findability and The Information Paradox
“(…) a summary of why findability becomes an issue for technical writers, and what the information paradox is that we encounter. Then, in an usual ethical twist, I’ll explain why findability might not actually be an issue.” (Tom Johnson
Good Help is Hard to Find
“One of the most fundamental rules of user experience on the web is that developers are rarely qualified to evaluate it. As developers, we know far too much about the web in general, and intuitively grasp details that mystify people who spend their days contributing to society in other ways. For this reason, it’s all too easy for us to build websites and applications that are hard to use. Good user testing during the development process can mitigate the problem, but in many projects, the testing budget is limited if present at all.” (Lyle Mullican ~ A List Apart