“When we integrate content creation early in our web development processes, we are more effective at orienting our conversations to the end goals for the user and the business. This is a huge win for our users, who are increasingly demanding meaningful content experiences before they engage with our web sites and apps. It’s also vital to businesses, whose success depends on communicating value in ways that convert bystanders to buyers.”
Designing for Content: Creating a Message Hierarchy
In the end, hierarchy will be replaced by network.