“Typically in web design, the opposite approach is the rule: designers begin with the homepage. They then work out a navigation scheme, which pages at the bottom of the site hierarchy automatically inherit whether it’s appropriate or not. The goal – or the primary content people are looking for or tasks they are trying to get done – turns out to be the last thing that gets attention in the design process.”
Designing Screens Using Cores and Paths: Designing from the inside out
Patterns are the designer’s best friend.