Hey designers: Stop being an afterthought

Icing on the cake or lipstick on a pig.

“There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference.”

(Robert Hoekman Jra> a.k.a. @rhjr ~ Smashing Magazine)

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