How to Create Effective Personas for Your Projects

“Creating personas that are a reflection of real people helps us as web designers and developers to empathize with our end users and more easily consider needs, goals, and priorities that may be different than our own. These are critical skills to have since we may not be part of the target audience for the site we’re developing.” – (Ron Akanowicz – CivicActions) courtesy of jjursa

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