“These steps (solid research, creative analysis, and compelling presentation and rollout) can bring teams back around to a tool that they badly need. Feel free to dump the shallow personas that people roll their eyes at. It’s time to reengage with empathetic work by making your users real, and letting their real voices be heard.”
Love, hate, and empathy: Why we still need personas
Timeline forgets the very first personas for design: Henry Dreyfuss’ Joe and Josephine (1955).