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Agile Content Strategy: Scrum Favors Generalists

“One of the features of Scrum that is difficult for us to implement relates to specialization. We are indoctrinated to focus our talents on one primary field or specialty. When specialists work as a team, they contribute their unique work at the prescribed phase of a project and otherwise they sit on the sidelines and watch the progress. While they’re on the bench, they might as well work on other projects. So it is not uncommon for one person to be involved in a dozen or more projects with the hope that the timing will align and they can do their part when needed in all of them. Of course, it rarely works that way. Project plans overlap. So specialists typically vacillate between crazy overtime and burnout.” (James Mathewson ~ Writing for Digital)

Integrating UX into Agile Development

“Requirements definition is an integral part of an agile development process, and writing user stories is a fast, effective way of capturing requirements and estimating level of effort. UX professionals on agile teams sometimes add value by taking responsibility for writing user stories.” (Janet Six ~ UXmatters)