A UX legend on the much-rumored death of the design firm
One also needs a healthy dosis of faith.
“The salient characteristic of design in the 21st century is that we need one whole hell of a lot of it. We need designers on the inside, designers on the outside, designers at inception, designers during development, and designers after release three-point-oh. But for a large, and growing, cohort of businesses, the independence of the external design consultancy is exactly what they need to see their future clearly and march purposely toward it.”
Alan Cooper a.k.a. /alan-cooper | @MrAlanCooper ~ FastCo design ★
The design firm is (walking) dead, but design could’t be more alive
Design is finding new territories to prosper. The design firm losts its monopoly.
“I share the belief that design thinking needs to be ingrained in every business we deal with as human beings. Next time you walk around your neighborhood, just take a moment to notice the small service stores, shops and restaurants you depend on to live your daily life. Most of them are not benefiting from service design. Most of them desperately need it.”
Tenny Pinheiro a.k.a. /tennydesign | @TennyDesign ~ Core77 ★