All posts tagged

From empathy to advocacy

Changing perspectives can become lost in translation. It’s a competence, not an activity.

“The UX industry devotes considerable attention to the concept of empathy, and rightly so, as understanding our users and their needs is foundational to delivering quality experiences. Still, empathy and insights alone do not automatically create those experiences. What matters is how cultivating empathy alters our decisions and behaviors.”

(Lyle Mullican a.k.a. @mullican ~ A List Apart)

Persona empathy mapping

In the end, empathy will also have its limits for great design. But we’re not there yet.

“Empathy — it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick ‘Empathy Filter’ that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. We call it Persona Empathy Mapping.”

(Nikki Knox ~ Cooper Journal)

Service design soft skill builder: Empathy

Design thinking is thinking based upon empathy.

“I fundamentally believe empathy is a foundational soft skill in design practice. And in service design – with its aim to connect and orchestrate people outside, inside, and across organizations – empathy is the first skill I recommend to people to build and sharpen.”

(Patrick Quattlebaum a.k.a. @ptquattlebaum ~ Adaptive Path)

Love, hate, and empathy: Why we still need personas

Timeline forgets the very first personas for design: Henry Dreyfuss’ Joe and Josephine (1955).

“These steps (solid research, creative analysis, and compelling presentation and rollout) can bring teams back around to a tool that they badly need. Feel free to dump the shallow personas that people roll their eyes at. It’s time to reengage with empathetic work by making your users real, and letting their real voices be heard.”

(Kyra Edeker and Jan Moorman ~ UX Magazine)

Empathy and Content Strategy: on Teaching, Listening and Affecting Change

Would this also apply to non-textual data?

“Our job is to help make useful, usable web things. Our job is also to ensure that the passion is passed along to the next in line – that we provide some level of empathy and empowerment for the people who will work the content long after we’re gone.”

(Corey Vilhauer a.k.a. @MrVilhauer ~ @MrVilhauer ~ Eating Elephant)