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Findability is a content problem, not a search problem

Search, find, and use. But then the fun part starts: the information experience.

“Findability is a constant theme in content strategy and technical communications, yet it seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to be addressed in the content itself. I believe this focus on top-down findability is wrong. Top-down finding aids have their place, but the majority of the focus should be bottom up, and it should start with the content itself.”

(Mark Baker ~ Every page is one)

Beyond Goals: Site Search Analytics from the Bottom Up

“(…) be wary of the standard reports that come with your analytics application. They certainly have value, but these reports also provide a false sense of security—as if they were designed with your needs in mind. Nothing could be farther from the truth: Top-down, goal-driven analytics should be centered on your KPI, and your organization’s goals aren’t the same as everyone else’s.” (Louis Rosenfeld – A List Apart 292)