The 6 Disciplines Behind Consistently Great Customer Experiences
Congrats with the Forrester book on CX.
“The practices in the design discipline help organizations envision and then implement customer interactions that meet or exceed customer needs. It spans the complex systems of people, products, interfaces, services, and spaces that your customers encounter in retail locations, over the phone, or through digital media like websites and mobile apps. Design weeds out bad ideas early and focuses your customer experience efforts on changes that really matter to customers. By leveraging expertise and ideas from customers, employees, and partners, it encourages creative solutions–and helps avoid missteps by grounding those solutions in reality. “
(Harley Manning and Kerry Bodine ~ Fast.Co)
Forrester Report: Digital Customer Experience Improvement Requires A Systematic Approach
Disclosure: I work at Informaat (The Netherlands).
Industrialize Processes In Support Of A Digital Customer Experience Strategy – “To consistently meet or exceed customers’ expectations, firms must take a systematic approach to digital customer experience management. In conducting in-depth interviews with 16 business professionals, Forrester found that several of these companies had adopted some best practices for digital design that delivered improvements in customer experience – leading to improved business results through increased revenues, improved loyalty, greater customer engagement, and reduced costs. However, no organization had a mature, systematic approach to consistently differentiate through superior digital customer experience. For firms to turn their digital customer experience into a sustainable source of competitive advantage, they must define a digital customer experience strategy and introduce robust tools and repeatable methodologies to support it.”
(About Informaat, experience design)
How Chief Customer Officers Are Driving Change
CX is getting a lot of traction due to Forrester these days. I wonder why.
“An increasing number of companies are appointing a single executive to lead customer experience efforts for a business unit or the entire company.”
(Paul Hagen a.k.a. @PaulHagen ~ UX magazine)
6 Disciplines for Reaching Customer Experience Maturity
Morphing UX into CX increases organizational complexity by several levels of magnitude.
“Most companies say they want to differentiate themselves based on a superior customer experience. But the reality is very few manage to provide an experience that truly differentiates a brand from competitors.”
(Megan Burns a.k.a. @mbcxp ~ UX Magazine)