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Six indicators of an organizations UX maturity level

Is growth always a matter of maturity? Then you must define the end state: death.

“Organizations are seeing the value of hiring user experience (UX) professionals and incorporating user-centered design. Big name companies such as Google and Apple have incorporated UX design as a centerpiece of their successes. The overall maturity of UX design in creating software and technology has made huge leaps over the past few decades. However, like any function or practice, not all organizations have adopted or embraced UX design to the same degree or at comparable levels of maturity.”

Jennifer Fraser a.k.a. /jenniferfraser | @jlfraser & Scott Plewes a.k.a. /scott-plewes ~ Macadamian

UX maturity model: From usable to delightful

I don’t think most organizations have two decades to reach the highest level. As Jakob once suggested.

“The output of a UXMM assessment is a numeric score between 0 and 100. Higher scores indicate greater UX quality of the product. A minimum required benchmark score is also generated based on the context of the application. The actual score is compared with the benchmark score to determine if the application passes or fails that assessment level. The benchmark score is calculated through a benchmarking exercise based on a predefined questionnaire to be filled for the application that is being assessed.”

(Prachi Sakhardande a.k.a. @sugarprachi and Rajiv Thanawala ~ User Experience Magazine 14.3)

How mature is your organization when it comes to UX?

The future of design lies in the organization.

“Every organization has its own goals, processes, techniques, and teams – each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to gauge the maturity level of an organization.”

(Juan Manuel Carraro a.k.a. @carrarojm ~ UX magazine)

How to assess the maturity of your information architecture

We have models for maturity levels of usability, UX, CX and IA. Next up IxD, CS and what-have-you.

“These UX design practice verticals were the product of an IA exercise that charted the primary activities of eight unique forms of practice that play out in any comprehensive UX design project-large or small. Information architecture is one of those practices. It’s possible to arrange the following six tiers of the IA practice vertical-which together make up the primary areas of interest of information architecture-in a way that permits the quick evaluation of a site’s IA maturity.”

(Nathaniel Davis a.k.a. @iatheory ~ UXmatters)

Dealing with Difficult People, Teams, and Organizations: A UX Research Maturity Model

The baby, toddler, teenager, and adolescent phases of UX research.

“An increasing number of organizations and individuals who develop software products, Web applications, Web sites, or other digital products are gaining a better understanding and appreciation for user experience and UX design and research. Subsequent to the introduction of some magnificent products and services that many executives now own or use-such as smartphones, tablets, Web applications, social media, and video games-they have gained a better understanding of what UX design and research can do to boost the success of a business offering.”

(Tomer Sharon a.k.a. @tsharon ~ UXmatters)

6 Disciplines for Reaching Customer Experience Maturity

Morphing UX into CX increases organizational complexity by several levels of magnitude.

“Most companies say they want to differentiate themselves based on a superior customer experience. But the reality is very few manage to provide an experience that truly differentiates a brand from competitors.”

(Megan Burns a.k.a. @mbcxp ~ UX Magazine)

Creating a Content Strategy Maturity Model

“A strategic and disciplined approach to content strategy will explicitly support overall business intent, explain how it will do so, and align with annual sales and marketing (and perhaps customer care) objectives. Done well, it could be a source of strategic advantage for the enterprise.” (Christine Thompson)