“Many people confuse style with fashion, with the surface features of an object. No, good style runs deep. I work in interaction and product design, and the designers I work with think hard about what lies beneath the skin; about the way a product or service interacts with those who engage it; about the value, functions and utility of the design. We go deeply into the essence of the product. This sense of style is one of the fundamentals of great design.”
Great design always means great style
Style is no easy concept.