Redefining value, to business and to society
Great to see former Vivid Studios director Nathan evolving along.
“All value only emerges in the context of a relationship and the best value lies beyond the qualitative kinds taught to businesspeople (like price and performance). The opportunity to create the most and best value, over the long term, requires us to understand qualitative issues that drive decisions, meaning, and satisfaction. In this way, service design can strategically drive value in businesses (and even NGOs).”
(Nathan Shedroff a.k.a. @nathanshedroff ~ SDN Global Conference videos)
Living service worlds
Design for open systems is a major wicked problem.
“The living nature of digital services means that designers can’t design a service experience. They can only design the resources for people to bring the experience to life for themselves. Designers create affordances that help people know where to start, what to do and when to do it. Services come to life through people: how they read the resources, their personal history and their context. Shelley Evenson and Tom Schneider see two trends placing new demands on designing for service. The first is what they call living services—the meteoric rise of mobile, embedded sensors and more natural interfaces. The second, just starting to appear as a broader global trend, is described in the book The Intention Economy – the shift from sellers finding buyers to buyers finding sellers. In this video, Evenson and Schneider describe how they think these trends will influence designing for living services.”
(Shelley Evenson and Tom Schneider ~ Videos from the 2013 AIGA Design Conference)
Design is about relationships
In the end, all things in life are human.
“It’s easy to get so caught up in theory and process that we forget that design is about relationships. It’s not about Photoshop comps or bytes of code. It’s about people. And content. And, especially today, their devices. It’s about the interplay between content and form, between real-time data and how, when, and why we share and consume it. It’s about enabling connections where they couldn’t have existed before. It’s about focusing on creating experiences that are more meaningful, more delightful, and ultimately, more human.”
(Josh Brewer a.k.a. @jbrewer ~ Designers & Geeks)
Cognitive science and design: Biological computation
Some deep thinking into design.
“This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and we will teach the audience its attributes, its advantages, its limitations, and generally how to hack it. While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics will include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.”
(Alex Faaborg a.k.a. @faaborg)
Service Design: Buzzword or Magic Method?
Then, here in the middle ‘something magical happens’.
“Having worked in the design field for quite some time, Pia Betton has observed fundamental changes in the design industry in the last years: a paradigm shift from corporate to social, as she puts it, and the rise of service design methods.”
(Pia Betton ~ NEXT Berlin)
Philips Design: From data to meaning for people
Sounds a lot like ‘Design for Understanding’, but I guess that’s not what they mean. Or maybe they do in part 2/2.
“The internet is becoming ever more intertwined with our daily lives, even more so now that mobile platforms are blurring the dividing line between the online and physical worlds. Data now touches so many parts of our lives that our world is becoming a composite of digital and real. Data is pervasive, abundant and constantly changing how the world operates. Tapping into this wealth of Big Data has huge potential for data-enhanced businesses that are creative and capable of making data meaningful and relevant for people.”
(YouTube Part 2/2)
The Experience is the Product
Product, service, platform, ecosystem, and experience. All the way.
“(…) Service Design is about creating meaningful experiences and meaningful interactions – for and with the customers. It’s not about the products itself anymore (their features can easily be replicated) it’s about differentiating products by creating new ideas and emotional interconnections.”
(Pedro Custódio a.k.a. @pedrocustodio ~ NEXT Berlin)
Videos from Device Design Day 2011
After two instantiations, it looks like it’s going to be a tradition.
“Kicker Studio marked our 3rd Anniversary on August 8, 2011. To celebrate, we hosted the Second Annual Device Design Day at the San Francisco Art Institute, Jody’s alma matter. It was a great success thanks to inspiring speakers and involved attendees. Couldn’t make it? Don’t worry, we’ve posted videos of the talks for you to share and enjoy. And be sure to join us next year for our 3rd Device Design Day.”