“(…) a new economic paradigm in which the act of producing and consuming are one and the same, and he believes it’s upon us right now. I subscribe to this theory, and I believe its most fascinating expression takes the form of social software, in which there is no consumption unless its users produce, and there is no production unless its users consume. The secret sauce that starts this virtuous cycle is not just technology, but also user experience design.”
The End of Client Services
G+ is a great example of the importance of UX in social.