“(…) as pervasive and unstoppable as its progress may seem, the web can still be lost if we don’t temper ideological extremisms that preach ‘the one web’ above all else, including pragmatism and user experience. In this (no doubt rather controversial) session, Aral Balkan will outline the essential role of user experience in our age and demonstrate how the web must embrace user experience if it is to compete with native. Flawed ‘native is laserdisc’ analogies will be shattered as Aral demonstrates how, in the Age of User Experience, the only possible future is a native one where focused, optimised, and expertly-crafted experiences empower, delight, and thrill users.”
The Future is Native
After the Age of Aquarius (source: Hair, the musical), we’re now entering the Age of User Experience.