“While all three components (creation, publication, governance) of the content strategy lifecycle are intended to be ongoing, it’s the Governance component that often requires the most dedication due to its never ending need for attention. Once content is created and published then it will forever need to be managed, maintained, optimised and compliant which leads to the age old question of ‘where to begin?'”
The Governance component of content strategy success
The larger the organization, the more important this component becomes.