UX and CX: Maximize the value of your user experience team

It’s getting picked-up more and more. The fraternal twins of CX and UX.

“In this post, I’ll present an approach for unifying CX and UX processes and teams by mapping research insights to a consistent enterprise view of customers and users; and linking research findings to measurable results.”

John Ticer a.k.a. /john-ticer | @jtticer ~ Core77

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