There was a time when CUI meant ‘Character-based User Interface’. That time has gone.
“I think it’s safe to say that, going forward, the majority of mobile UI designs will be based on the card UI paradigm. The next logical step is marketing professionals and ad agencies starting to embrace cards. The larger platforms are already embracing it. The card UI is set to be the next creative canvas for online content and will consequently also be the next big ad unit.”